by admin


Thank you for taking the time to visit my blog. An Entrepreneur’s Guide aims to be exactly that, a guide for Entrepreneurs.

I’ve been blogging intermittently over the past 9 years about my entrepreneurial journey and finally look forward to sharing my journey more consistently with other value adds to help entrepreneurs on their journey.

Apart from documenting my personal journey, an Entrepreneur’s Guide will share stories of inspirational entrepreneurs to follow, books to read, contacts and other resources that can help you on your journey, as well as keep you up to date with relevant news and events to help enrich your life or those of entrepreneurs around you.

Kind Regards,


Sheila Afari is a dynamic 30 year old entrepreneur. She was born in Ghana and grew up in the Eastern Cape, South Africa. Sheila Afari graduated from the University of Cape Town with a Bachelor of Social Science Degree in English and Psychology. She also has a certificate in Public Relations from the University of Cape Town and is one module away from obtaining an Honours Degree in Psychology from UNISA.

Her entrepreneurial journey began in 2008 whilst still at university when she founded a lifestyle company called Lavish Industries. Lavish Industries is now a subsidiary of her self-named company, Sheila Afari Group, which she founded in 2012. The Sheila Afari Group also consists of Sheila Afari Public Relations which has provided the most growth and learning for Sheila Afari in her entrepreneurial journey.

Sheila Afari considers herself an advocate of entrepreneurship and would like her journey to be able to impact other entrepreneurs and aspiring entrepreneurs across the African continent. She strongly believes entrepreneurship is THE solution Africa desperately needs to combat unemployment and poverty.

When Sheila Afari is not working you will find her blogging, writing, reading, cooking, planning weddings or entertaining guests.